Saturday, January 25, 2020

Introduction And Company Profile Of Nestle Marketing Essay

Introduction And Company Profile Of Nestle Marketing Essay Nestles start date back to 1866, when two split Swiss enterprise were found that would later form the core of Nestle. In the subsequent decades, the two challenging enterprise forcefully delayed their businesses throughout Europe and the United States. Nestle was formed in 1905 by the merger of the  Anglo-Swiss Milk Company, established in 1866 by brothers George Page and Charles Page, and  Farine Lactee Henri Nestle, founded in 1866 by  Henri Nestle. The company grows significantly during the First World War and again following the Second World War, expanding its contributions outside its early reduced milk and child formula products. The company has made a number of corporate acquisitions, including  Crosse Blackwell  in 1950,  Findus  in 1963,  Libbys  in 1971,  Rowntree Mackintosh  in 1988 and  Gerber  in 2007. Nestles products include  baby food,  bottled water,  breakfast cereals, coffee, confectionery,  dairy products,  ice cream,  pet foods  and snacks. 29 of Nestles brands have annual sales of over 1 billion Swiss francs (about $ 1.1 billion), including Nespresso,  Nescafe,  KitKat,  Smarties,  Nesquik,  Stouffers,  Vittel, and  Maggi. Nestle has around 450 factories, operates in 86 countries, and employs around 328,000 people. It is one of the main shareholders of  LOreal, the worlds largest  cosmetics company. Nestle has a primary listing on the  SIX Swiss Exchange  and is a element of the Swiss Market Index. It has a secondary listing on  Euronext. In 2011, Nestle was listed No. 1 in the  Fortune Global 500  as the worlds most gainful business with a market capitalization of $ 200 billion, Nestle ranked No. 13 in the  FT Global 2011. . As nutrition, health and wellness company, Nestle, is committed to the improvement of value of life by helping community in which it operates to meet basic and necessary human needs. The competitors are glaxosmith con, Britannia, rei agro, kwality dairy, lakshmi energy, heritage foods etc. Over the years Nestle has used its resources, skills and technology to help find solutions to the many socio-economic challenges facing communities. Many of the communities are confront by challenges such as poor cleanliness, lack of clean water, poverty, diseases, underfeeding, food security and many others. Mission: Positively influence the social environment in which we operate as responsible corporate citizens, with due regard for those environmental standards and societal aspirations which improve quality of life.   Vision: To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products. Company profile: Nestle India Ltd, one the biggest players in FMCG segment, has a existence in milk nutrition, beverages, prepared dishes cooking aids chocolate confectionery segments. The company is unavailable in the food business. The food business incorporate product groups, such as milk products and nutrition, beverages, prepared dishes and cooking aids, chocolates and confectionery. Nestle India manufactures products under brand names, such as Nescafe, Maggi, Milky bar, Milo, Kit Kat, Bar-One, Milkmaid and Nestea. The company has also introduced products of daily utilization and use, such as Nestle Milk, Nestle Slim Milk, Nestle Fresh n Natural Dahl and Nestle Jeera Raita. The companys brands include milk products and nutrition, prepared dishes and cooking aids, beverages, and chocolates and confectionery. Their milk products and nutrition includes Nestle Everyday Dairy Whitener, Nestle Everyday Ghee, Nestle Milk, Nestle Slim Milk and Nestle Dahl. Beverages Include Nescafe Classic, Nescafe Sunrise Premium, Nescafe Sunrise Special and Nescafe Cappuccino. Nestle India is a secondary of Nestle S.A. The company has attendance across India with 7 manufacturing facilities and four branch offices extend across the region. The four branch offices in the country help facilitate the sales and marketing of its products. They are in Delhi, Mumbai, Chennai and Kolkata. The companys four factories were awarded the internationally predictable external certification ISO 14001 for adherence to environmental processes and OSHAS 18001 for Health and Safety. In the year 2008, the company launched Nestle Nesvita Pro-Heart Milk with Omega-3 in Mumbai. Nestle Nesvita Pro-Heart is part of daily diet and has Omega-3 heart friendly nutrients scientifically known to help manage cholestrol. As part of their ongoing dedication to offering best in class nutrition products to Indian consumers, the company launched NESTLE NAN 3, a follow-up formula for older infants. During the year, MAGGI PICHKOO Tomato Ketchup was launched in a unique easy to handle day pack to drive affordability, taste and convenience for a larger number of consumers. Milestones achieved CNBC Awaaz Consumer Awards has honoured  Nescafe  as the most preferred coffee brand. Business  India  has rated Nestle  India  as No.1 on Return On Capital Employed amongst Super 100 companies. In 2011-2012 Nestle India was awarded the Best Exporter of Instant Coffee, Highest Exporter to Russia and CIS, Highest Exporter to Far East Countries. Recent developments The company has introduced products in milk segment for daily consumption and use such as  Nestle Milk, Nestle Slim Milk, Nestle Fresh n Natural Dahl and Nestle Jeera Raita. Growth of nestle In 2008 profit growth are increase 29.06%, in 2009 profit growth are increase 22.64%, in 2010 profit growth are increase 24.99%, in 2011 profit growth are increase 17.45%, in 2011 profit growth are increase 11.06%. In 2008 sales are increase 23.40%, In 2009 sales are increase 18.62%, In 2010 sales are increase 21.94%, In 2011 sales are increase 19.76%, In 2011 sales are increase 10.83%. Nestle company continues to maintain high operating margins at around 21%. We believe low volume growth resulted from lower off-take by canteen store departments, which sustained to result in slower growth across industry. Depreciation provisioning has increased by approximately 86% due to aggressive capacity addition by the company in the last one year.   The lower net profit growth is also due to a reduction in the tax benefits enjoyed by the company at its Pantnagar plant in the March 2012 quarter. net profits expanded just 9 per cent in the March 2012 quarter; growth in the March 2011 quarter stood at 27 per cent. The Nestle scrip closed at Rs 4,938.10 up by 0.92% while the Bombay Stock Exchange marginally declined by 0.33% to close at 17,151.29. In 2010 operating profit are 1015.39 crore, In 2011 operating profit are 1245.42 crore, In 2012 operating profit are 1537.96 crore. Nestle company every year increase the profit because of the customer are purchased from the different product in the market. Customer are satisfied for the all the products. Product Milkmaid Milkmaid A partly skimmed sweetened condensed milk, nestle milkmaid is a versatile product and excellent as a dessert ingredient. With milkmaid, you can whip up lip-smacking desserts for your family in the shortest possible time.   Lactogen Lactogen We supply milkoplex bolus which helps in stimulating the milking power of psychologically disturbed milch animals such as cows and buffaloes. Some of the psychological conditions for which milkoplex blous is used in animals. Nestle Cerelac Nestle Cerelac Our range is highly hygienic and has excellent strength that prevents the food from dust, moisture and other contaminants, thereby increases shelf life. Further, our range is available in different finishes and at most affordable rates to the clients. Nestle Nescafe Nestle Nescafe We are engaged in offering Instant Nescafe Premix, which is prepared by just adding hot water. It is instant to prepare, and additional sugar or milk is not required. We procure these instant Nescafe premix from reliable vendors of the market, keeping in mind the varied requirements of our clients. These are made using perfect proportions ensuring rich taste and pleasant aroma. Nestle Munch Nestle Munch We offer instant chocolate premixes which is of high standard. Recipe based exotic beverages to have an intense lingering experience. We manufacture the most luscious and refreshing Instant chocolate Premix. We use meticulously selected chocolate to create the most natural coffee flavor. As the name suggests, this coffee premix is very convenient to use and provides great taste. Nestle Kitkat Nestle Kitkat Chocolate is the choicest food item among people for celebrating various occasions and parties. Using pure milk these chocolates are made which are blended with dry fruits to bring a delicious and crunchy taste. These chocolates are further finished with square shaped cakes and are packed using quality packaging materials which keep them fresh hygienic for a long period of time. Nestle Maggi Nestle Maggi As a reputable trader, we are always ready with fresh stock of the best quality Maggi Masala Noodles. We provide Maggi Masala Noodles to popular outlets in India and other retail shops. Moreover, Maggi Masala Noodles are always in demand in the market. Nestle Nestogen Nestle Nestogen Contents : Per 100g: Fat 23.9 g, linoleic acid 3.65 g, linolenic acid 467 mg, docosahexanoic acid 44 mg, protein12.5 g, carbohydrates 58.2 g, minerals 2.4 g, sodium 155 mg, potassium 495 mg, chloride 305 mg, calcium 475 mg, phosphorus 305 mg, magnesium 33 mcg, manganese 45 mcg, moisture 3.0 g, vitamin A 1,500 IU, vitamin D 230 IU, vitamin E 6 IU, vitamin. K 40 mcg, vitamin C 50 mg, vitamin B1 0.35 mg, vitamin B2 0.75 mg, niacin 5 mg, vitamin B6 0.37 mg, folic acid 45 mcg, pantothenic acid 2.2 mg, vitamin. B12 1.5 mcg, biotin 11 mcg, choline 50 mg, inositol 25 mg, taurine 40 mg, carnitine 8 mg, iron 6 mg, iodine 75 mcg, copper 0.3 mg, zinc 3.7 mg, selenium 5 mcg ,498 kcal. Production department Production process: Milk collection: Milk collection system of nestle milk pak is excellent. According to this system milk is collected farmer area of about 72000 km. Village milk center 2273 Sub centers 583 Main centers 23 Nestle acquire milk directly few farmers, there is no middle man. On molk centers price is milk is paid according to percentage of fats. If the quality of fat is less than required (6%) than price will be accordingly. in milk collection centers temperature of milk is kept at 4 C. Reception: From milk collection centers milk is collected and deliver to factory daily seal of tankers are correctly decided. Receiving capacity of milk is 60000 liters. Standardization: All the animals are different composition of fats in their milk in different seasoners. Standardize milk according to the recipe milk is given temperature of 72 c for 15 second to reduce bacteria in milk, this process is called thermization life of milk is increased by this process and standardization composition is fats. Decreaming: In this process of descreming solid non fat and cream is divided, milk is given temperature of 60 c and 60000 rpm in de- cremer.so that dirt particles cream can be estranged Dirt is drained after 30 seconds milk is send for further processes. Pasteurization: In this process milk is heated at 92 c for 5 seconds to remove remaining bacteria. After pasteurization milk to treated for conversion into powder. Evaporation: Low hit treatment: Milk is intense at high pressure of 889 mille bar so that is start boiling at about 70 c. 4 effect folling film: Milk is evaporating in 4 consequence system. Milk is evaporating about 56%, 62%, 67% and 75% after 1 st, 2 nd, 3 rd and 4 th effect respectively. Spray drying: In this process there are 5 creative high pressure nozels which exert high pressure on milk after that their which exert high pressure on milk after that that area about 50% water and 50% solids in milk. Cooling: After spray drying there is a cooling process, in which powder is cooled before storing. Packing: Milk is packed in different packing according to the weight required, form tote tilting station from selling. Marketing department Product: Milkmaid Lacto gain Nestle cerelac Nestle Nescafe Nestle munch Nestle kitkat Nestle magi Nestle nestogen Price: product price milkmaid 30 Nestle kitkat 30 Nestle magi 40 Nestle Nescafe 50 Nestle munch 20 Distribution channel: manufacturer agent distributor retailer end customers Segmentation: Geographic segmentation: It is compare the spending levels, income levels, employment levels and buying lifestyle. Demographic segmentation: This refers to ways of separating people according to age, gender and income. Psychographic segmentation: There are no. of important issue to not regarding the use of socio economic groups. They refer to the head of household. They do not refert to income levels. Behaviouristic segmentation: It is considered consumer behavior patterns. Human resource department HR policy: This policy encompass those strategy which represent a sound basis foe competent and helpful HR management in the nestle group of around the world. They are in spirit supple and vibrant and many require modification to a variety of situation. Therefore its execution will be stimulated by sound decision fulfillment with local market laws and common sense, taking into account thee explicit framework. These HR policies are address to all those who have a dependability in organization people as well as to HR professionals. The nestle management and headship principles include the guidelines inspiring all the nestle employees in their action and in their dealing with others. Employment: The commercial business principles outline the companys promise to fully support and to respect a series of principles and international convention regarding employment rights. Nestle provides working environment which protects the health and welfare of the employees according to the highest reasonable standard of safety, hygiene and security. Each employee should not only care for her own safety. Nestle favors a policy of long term employment. Whenever, an business cannot be maintained within the nestle specialty, reasonable step will be undertaken to avoid overall loss of employment by identifying external business willing to take over activity from nestle. Work life balance: Nestle is prepared to support employees who wish to taken an active part in the life of the society or by pretentious farm duties in professional, civic, cultural, religious organizations is being understood. Nestle consider that the employees private and professional life should have a good balance. Nestle encourages bendable working condition whenever possible and encourage its employees to have motivations outside work. Industrial relations: Nestle upholds autonomy of relationship of its employees and the effective gratitude of the collective bargaining. IR are a clear responsibility of local management and will be handle at the suitable level: first at site level (factories) consequently at regional level. Relation with union established under strict observation of national law, international commendation to which nestle has to a voluntary basis stated in the corporate business principles. Nestle will ensure that direct and frequent communication is established with its employees, both union members and non- members, as mention in the nestle management and leadership. HR organization: The fact that Nestle is more people and product than systems leaning is reflecting in the way HR is functioning and is organized. Processes and systems as well as professional HR tools are there to support HR management but never to the damage of the human dimension. The HR function should report to the manager accountable for a defined operation (Region, Market, Country, and Factory) with a functional relation to the market HR according to the size of that operation. The HR manager should not only have the skills and competencies from a simply professional position but also have the behavior and the influence to be a dependable partner to her/his contemporaries. HR function should certainly provide perfect organizational hold. Information technology department On a day to day basis, our systems give the essential edge to significant, highly complex business functions across everything from logistics to manufacturing, human resources, finance and sales. Its therefore fundamental that we stay supple in order to allow each business group to counter to quickly shifting market circumstances whilst maintain high standards of dictatorial and internal fulfilment. A demanding IT career which is as much about service management and delivers efficient cost-effective services as it is about technical knowledge. It will entail you to drive out needless cost and complication and pre-empt problems through end-user education and a right-first-time mentality. In return, youll be joining an IT team widely documented as the aptitude pool for technical specialist and senior managers throughout Nestles global operations. The opportunity to take your career to a global level and work with the latest configurations from vendor. Plus youll get to say that you helped facilitate the worlds leading nourishment, healthiness and wellness of nestle company. Swot analysis Strength: Brand image Marketing strategies established by the innovative Financial, marketing and sales strategies are formulated by gauge the interrupted research Approved out of moderator market trend. It is a large scale organization, with plentiful funds and has the ability of acquire weaker Firms by throw out of competition. E.g. growing sales and profits, quality products, skilled Labor, educated staff, solid financial position. capability to control strong product name to generate sales Talent to modify product to the local market situation. physically powerful worldwide operation with diversify income base investigate and expansion capability The world biggest processed foods and beverages company constantly introduce new products for its Indian customers on a numerous basis, thus Growing its product offering. Parent support:   Nestle India has a strapping maintain from its parent company, which is the worlds largest process food and beverage company, with a attendance in almost every country. The company has entree to the parents enormously victorious international piece of paper of products and brand. Brand strength: In India, Nestle has some very strapping brands like Nescafe, Maggi and Cerelac. These brands are almost standard to their product category. Product innovation: The nestle company has been always introduce new products for its Indian consumers on a common basis, thus increasing its product contributions. Weaknesses: Escalating instance of product recall obstruct brand equity The target market of nestle milk pack is upper middle and high class because lower middle and Reduced class can not pay for to buy milk due to its best value Main weakness is milk pak that there are special companies of milk but the name of nestle Milk pack is forever position in the last because of low advertising and marketing of the Product. Supply chain: The company has a compound supply chain management and the main matter for Nestle India is traceability. The food processing industry requires high standards of cleanliness, quality of safe to eat input and workers. The uneven nature of the Indian market place complicates things more. Exports: The domestic business posted a 13.7% growth in net sales to Rs. 1866 cr. However, exports register a 1.1%decline to Rs. 118 cr although a strong 56% increase in exports to third parties due to 24.5% decline in exports in affiliate. This constitutes a big portion of the total exports to a single location. Historically, India has been a very unbalanced market for Nestle, and its overall performance takes a hit often due to this factor. Mature markets: Nestle is incoming to markets that are already mature and can give a rough struggle to new entrants in the market. Plain yogurt: Nestle plain yogurt has proved to be a nestle weakness because it has been unable to make its market place in India, but nestle by analyze the responsive areas can rise above its weaknesses. Less consumer research in few areas. Opportunity: conversion to a nourishment and well being company Focus on rising and budding saving booming out at home company possible to enlarge to minor towns and geographic product recognition rule can be adopt to increase sales Expand by modification the taste of the sufficient towards product. Healthy food market Asian market Expansion: The company has the possible to expand to smaller towns and other geographies. Existing markets are not fully tap and the company can increase occurrence by stabbing further. With Indias demographic profile shifting in favor of the uncontrollable class, the per capita utilization of most FMCG products is likely to grow. Nestle will have the intrinsic advantage of this trend. Product offerings  : The company has the option to expand its product sheet by introducing more brands which its parents are famous for like breakfast cereals, Smarties Chocolates etc. Global hub: Since manufacturing of some products is cheaper in India than in other South East Asian countries, Nestle India could become an export center for the parent in convinced product category. Threats: reduce chocolate interest Water fulfillment issue consequential in penalty payments Macro economic factors allegation of unprincipled trade Market section growth could draw new entrant Taste of consumer has already developed which is hard to change. Inflation is getting higher and higher so the purchase power of the people is decreasing day to Day basis. Competition: The company faces huge struggle from the organized as well as the unorganized sectors. Off late, to loosen its trade and investment policies to facilitate the country to better function in the globalised wealth, the Indian Government has condensed the import duty of food segments thus increasing the fight. Changing consumer trends: Movement of enlarged consumer spends on consumer durables resulting in lower expenses on FMCG products. In the past 2-3 years, the performance of the FMCG sector has been uninspiring despite the economy growing at a straight speed .Although, off late the state has been improving, the confidence on monsoon is very high. Sectoral woes: Rising prices of raw materials and fuels, and sequentially, increasing wrapping and manufacturing costs. But the companies may not be able to pass on the full encumber of these onto the customers. Michel Porters Five Force Model http://t2.gstatic.com/images?q=tbn:ANd9GcQCqo8SyDfdR3pTZWlc2JNAeu_q5NdDJPSrL1hW3R9f-qEszGcc Threat of new entrants: The threat of entry depends on the existence of entry barriers and the attendance of new entrants to a food processing industry naturally bring to it new competence and the want to increase market share. The threat of substitutes exists most acutely when the price of a similar product in the marketplace go losing. As more substitutes become available, both the order for and the price of the products becomes more expandable. As the price for substitutes goes down, the manufacturer of the original product is prohibited from rising or required to lower its price. Smaller food processing companies often have difficulty obtain supermarket step autonomy for their products as large retailer charge for hole on their shelf and give precedence to the established companies who can pay for the advertising needed to produce high buyer command The nation is a major factor as if the company requirements to be a part in this food processing industry. It must be clever to face high costs for strapping competition. Moreover, the slow market growth rate for the food processing industry cause gaining between companies, resulted the barriers to entry are high with so many food processing companies and little to zero capability remaining for any more companies. The barriers to entry are obstacle on the way of possible new entrant to enter the market and complete with the incumbent. The difficulty of entering a market cans protection the incumbent alongside new entrants. Current profits are potentially higher than in a truly aggressive market, at the operating expense of their suppliers and buyers. The higher the barriers to entry, the more power in the hand of serving. Most important barriers: Capital requirements Government policy and regulations Customer channels Bargaining power of customers: Buyers are the people or organizations who generate demand in the food processing industry. Bargain power is capacity to pressure the setting of prices. Monopolistic buyer will use their supremacy to remove better terms higher profit margin at the expense of the sell. In a truly competitive market, no one buyer can set the prices. Instead they are set by supply and demand. Prices are set by supply and demand and the market reach the pareto-optimal point where the highest probable number of customers are content at a price that still allow for the supplier to be beneficial. The bargaining power of buyer is greater than: There are leading buyers and many sellers in food processing industry Product are consistent Buyers pressure to integrate backward into the food processing industry. Suppliers do not threaten to combine forward into the buyers industry. The industry is not a key supplying group for buyers, Consumers affect the food processing industry through their ability to strength down prices, bargain for higher products quality and services, and play competitors alongside each other. The bargaining power of buyers is high as there are huge tendency of new entry with new and diversity of products. Besides, consumers prefer choose products which offer lower prices. For example, Campbells soup products price is relatively 20 to 25% higher than generic brands in grocery stores, hence some consumers would choose generic brand products in the market rather than Campbells. Besides, the profitability obtained by the company is also determined by consumers. Food processing companies would be forced to lower prices if consumers believe that the prices are too luxurious as consumers be inclined to stop buying their products or button to supplements. Bargaining power of suppliers: Suppliers are the businesses that supply materials other products into the food processing industry. The cost of items buy from suppliers (e.g. raw materials, components) can have a major impact on a industry productivity. Suppliers may decline to work with the firm. Analysis of the determinants of qualified power between the manufacturer in food processing industry and their supplier is accurately parallel to analysis of the relationship between manufacturer and their buyer. The firms in the food processing industry that are the buyers and the producers of inputs that are the suppliers. The key issue is the case with which the firms in the food processing industry can control between different contribution suppliers and the comparative bargaining power of each party. Suppliers can involve the food processing industry during their skill to raise prices or decrease the quality of purchased goods and services. In case quality products the suppliers features an important factor. Due to the increase rate overall price of material has been significantly increased. Suppliers can also exercise authority on the players in a food processing industry. Supplier can grow bargaining power and can be possible threat to industry players in terms of food processing industry profits. They have the aptitude to increase or decrease the quality of products in a particular food processing industry. Supplier powerful: It is subject by a few companies and is more focus than the industry is selling to. Its product is exceptional or at least differentiates or if it has built up switching costs. The food processing industry is not an important customer for the supplier group. Threat of Substitutes Products: Those products that come from other industries and can create as a exchange for product in the fundamental food processing industry. In the area of expertise coffee industry, substitute products can be those non strong beverages such as tea, soft drinks, fruit juices and energy drinks and other caffeinated drinks. These are sources of substitute products which the customer can purchase in place of coffee. However, the only true straight substitute for specialty coffee is the basic coffee, but the basic coffee is careful to be a considerably minor quality than field an as such does not near threat to specialty coffee. The rivalry from firms of other industries which offer substitute products is strong as they are produce, supplying and serving the same food products that the food processing companies are. For example, Dunkin Donuts is in the foodservice industry and Campbell Soup Company is in the food processing industry. On the other hand, there are several possible substitutes; a cup of specialty coffee is still what consumer prefers to purchase. Product segregation and trademark icon plays an important role in this food processing industry. The field coffee product are different in many aspect from the substitute. Coffeehouses offer not only a cup of coffee but the incident of sipping the specialty coffee on a deluxe hotel. Soft drink companies and non alcoholic beverages producer are on bunch marketing, selling their product in sell stores, supermarket and departmental stores. Hence, the substitute products is not significant or is not careful a major force In the specialty coffee business, Rivalry among competitors: The rivalry among companies in the food processing industry i

Friday, January 17, 2020

Business Environment Essay

Recruitment and retention The need of recruit- There is been a new position arisen for Customer Service Executive in Buffs Supplies LTD. As now they have a website developed, there is a need of person who can run the website effectively, and make a very good use of the website to help the business to offer a good and improved service for their customers. Job description- is there to provide a clear understanding of the job details for the people who are going to apply. It outlines the things that he/she will do during his/her employment and it outlines the things that employer wants from the employee. So that Job description should include the following: * The job title/type * Position of the employee, who they will report to * The location * A summary of the job’s objectives, * Main purpose/duties/responsibilities * Pay levels, and any potential increase, benefits, uniform/dress code * Hours/ holidays * How to apply and deadline for application I’ve designed a job description document (please see attached document) for Buffs Supplies LTD to assist my manager. Person specification- gives a better understanding of what kind of person that certain company wants for the job, and to identify the knowledge, skills and ability to require to do the job as well as to fit within the company. It should include the following: * Educational/ qualification- it is essential for professional jobs like lawyers, accountants as it is directly connected to their performance as well as they should know what they should/ should be doing. If you don’t know the law you cannot work as a lawyer, simple! * Experience and training- you may need to be experienced to be able to do a good job for your role and it’s likely for employers to specify length of time of experience on their job description. A good thing of being experienced is you may not need a qualification to do certain jobs if you are experienced. * Personal interest/ attributes- it’s helpful for both parties to understand each other as it shows the requirement of people’s character for the job role. Person’s interest may relate to the job role, for example if you are not comfortable with approaching to stranger, you may not be suitable for jobs like sales person who deals with customers face to face as part of their job role, if you enjoy talking to people you might enjoy the work and motivated to be at work, meaning that success will be a closer for you. I’ve designed a personal specification with my job description for customer service executive. (Please see attached sheet) Different methods of advertising a job There are number of method that you can use to advertise your job vacancy arises. It helps the company to reach targeted group of candidate and it might also depend on the people who will be your candidate to choose where you would like advertise the job vacancy. First of all you will need to have a good job description to help the candidate what you’re looking for. I’m going to write about different methods. 1. Internal Advertising- you can employ people within the organisation instead of getting some one from outside. It might be cost efficient as you might not have to pay for recruitment agency to advertise your job, when you can put it on your company’s website, employee’s board, send internal e-mails to everyone and even put it on company’s facebook page. It is useful because if someone wants to climb to the ladder, they can do so by applying for the job vacancy. 2. Online- you can advertise it by online through job website’s such as Monster, Job Centre website etc. Advantage of online advertising is you might be able to reach a lot of people and they can search by location, industry or job titles they wish to apply. 3. Recruitment Agency- you can also advertise it through these agencies with a small charge. They will advertise the job, maybe create the job description according to the company needs and asses the applicants to ensure they meet the minimum requirements. It might be useful for them if the company needs a staff urgently they can quickly find someone to cover as they have a lots of member who are seeking for jobs. they also 4. Newspapers- this is a offline choice you can advertise it on a local newspapers to let the local know about the job vacancy. Importance of staff retention I think recruiting a new staff is an expensive, because you will have to advertise the job, do the search on the applications, interview them individually and also once you got the right candidate you will have to train them from the start pointing every single fire points etc. Instead of going through all these you can try to retain the staffs you already has so that person is already know the company’s style and people so it will be easier for him to work/deal with things. It is good for the company image and reputation to promote people within the organisation. If someone got hired and leaves after a month It will cause a problem, because they will have to do the recruitment process all over again and spend money to recruit the person will be a waste. Existing staff might be overworked so it will lead to unhappy employees and they will not perform their best as they’re tired of long hours and covering for someone else. However, businesses can avoid this situation by retaining staff as if the person stayed within the organisation and got promoted it is likely for the person to stay longer and work more harder as he will feel he is achieved something after working for the company. Ways of improving staff retention rate Businesses calculate to see how long their staffs are tending to stay with the company using the following formula. Number of staff leaving a year 100 Average number of staff employed that year This formula helps them to identify any problem so that Human Recourse can act on it to research what is going on by preparing surveys for staffs to complete or organise an open meeting with their staffs to know exactly what is going on, what is that they are happy and not happy with, so that they can act on it straight away. Reason to have high rate: this is when employees are not happy with the work they do, or the environment they work with, or even the management they are working for. It could be anything to be not happy as human expectation is increasing with the technology. However, employers should provide the right facility with the right motivation to keep the employers happy and juice them effectively. Ways to avoid these situations: to improve the rate you can do all sorts of things like showing them that they (employer) really care about them by listening to what they have to say, support them with their life, or organise some outside work events like weekend bowling competition to help them work closely with each other. Make the work place more challenging by doing competition with a price, a little investment won’t bring down the company, in that way work place might be more interesting and staff will perform better. Motivation is a key thing to get a better out of the staff and keep them within the business as well. b) Describe main employability, interpersonal and personal skills required by the new customer service executive. Organisations often look for people who are skilled or experienced so that it will be easier for both parties, from the employers view it helps them to replace the worker quickly and it may save some money as there might not need of training for example if he is trained as first aider, and the job requires to have a qualification the company does not have to train the staff who already has the qualification for it, from the employees part of view it might be easier for him to do the job and as he is experienced he will have an idea of what he is expected to do, and will be paid as a full employee, I mean some organisations pay lower wage for those who are not experienced enough. Employability skills: this is the basic skills that are needed to get, keep, and do the job. It is necessary for the candidate to have or knowledge these skills as it can be transferable during the employment as they go up the ladder in a modernised environment. It includes the following: 1. Qualification/ Previous experience in similar role and industry You may not need any qualification for some profession, but you will need your GCSE or NVQ qualification for some job roles for example if you are seeking to work as waitress as such, you may even not need any qualification as long as you are experienced enough or maybe your employer will provide a full training to do the job. However, for professions like accountant and lawyer or higher positioned job role which requires specialised skills/ qualification, you will definitely need not only GCSE but at least a Bachelor’s Degree to be considered in your application. According to my study book I’m on the right track to develop and educate myself further. Having an experience in similar role is always a bonus for employers and it is more likely for employers to consider those who are experienced and it is important that you mention it on your CV or letter indicating that you have worked in this role before. However, previous experience in similar industry is very beneficial for the employer, because they can get information about their competitors as well as an idea of how they worked to be more effective so that they can walk in a same level of their crowd. For example when I applied for a job in Harry Ramsden, I’ve put on m CV that I used to work in McDonalds, so I knew that I would definitely be invited for an interview so I did, on my interview they asked me that how McDonalds motivate their workers to stay with the business longer as I worked there for quite long time, I said to the lady that if you hire me I’ll tell you how they did it, and she smiled at me and welcome aboard! It shows that it is useful for the can didates as well as the business. 2. Knowledge of product/services This is one of the must have knowledge. For example you will obviously need to know about your product if you are a sales person, you should have a good knowledge of what you are going to sell. If you don’t know of your product, you can’t possibly persuade to sell it to different person. 3. Effectiveness in meeting personal and team targets As every business work towards achieving their aims and objectives, you must be able to meet targets to do so in the first place. You should clearly indicate if you have met any previous targets during your previous employment and any achievement, improvement you have set as a target for yourself past years, showing that to an employer will help you to get the job and it shows/proves that you are able to meet targets because of your previous achievement. 4. Ability to observe and raise professional standards There is a quote I know from my country it says if you work your hands hard, your mouth will also work hard, which means if you work hard, you will be able to feed yourself, same as that if you work hard and have a great attitude towards you work then you might get a reward/promotion. In business you are a professional, so you have to be professional to people taken be considered seriously and every organisation have a set of standard which you should meet. Personal skills: Everyone have their own character and attitude from their childhood. It might be difficult for some to change that in a day because of the job you are doing, but for some it doesn’t matter as you can learn them from others or on your own. Basically if you have the right attitude that the employer wants, it will attract the employer towards you as you are the right candidate for the job. For example if you are a kind, understanding, a good listener and most importantly patient and calm, then you are suitable for jobs like carer or consultant as the job itself requires you to be calm and a good listener as you will be hearing all kind of things and dealing with the public. A personal skill requires you to have the following: 1. Patient and hard working Patient is a very difficult thing that human being can face in difficult situations. I would consider a person who is very patient is a very calm and collective person. For some jobs you will have to be patient and calm at all times, if you can do that employers are very like to keep them as it is difficult to find these kind of people in our society and I believe making your business successful is hard work and them patient. I mean you work very hard to build your business, and it might not be success as you want it to be, so you will have to be patient to drink the juice of your fruit you plant. 2. Team work Ability to working as a team or a part of a team is essential for you and for your employer. If you are a people’s person/ easy to get along with people you might/can be a good team player as it is all about communicating and understanding each and everyone one of the team players. Employers will always look for a people who can work with the team as if you have a say of different people you can get the work done quickly and more effectively, because the things you don’t know, the other people might know so it is better for more brain than only one. Interpersonal skills: this is the skill that how you approach or deal with people and also how well you communicate with others. Customer Service Executive Employee Skills: Personal Skills: Interpersonal Skills: * Good written and spoken skills * Good IT knowledge * Previous experience in customer focused environment * * A good team player * Problem solving * Hard working * Friendly * Professional * * An excellent communicator * Good with people * c) Assess the importance of employability, interpersonal and personal skills in the recruitment and retention of staff in a selected organisation. I’ve chosen The Manchester College to assess in this task; I think The Manchester College is the largest college in Manchester and in the UK. It is important for the college to consider employability and personal skills when recruiting staff as it is an educational institution, I believe the teachers should be educated as a teacher and also the subject of their own to give their students the best knowledge possible. If the college needs to hire a new staff they should consider to hire experienced staff to save that money to put towards the existing staff training, bonus for those who worked overtime during the recruitment process, so that people get rewarded after the hard work they’ve done for their organisation, in doing that college manages to keep their staff happy, that means it is likely for them to stay within the organisation longer. To work more efficient college can carry out a skill auditing to identify the skill gap within the organisation and decide whether to hire new staff or train their existing staff. Communication is the key skill that college needs to have to be able to understand their student and their needs, so it is essential for their staff to have strong communication skills in written and verbally as it is a large organisation people will need to communicate in writing. Employees of the college should be presented and act in a professional manner, so that student and teachers will be look separately. Employability skills will be required for teachers as they have to be qualified in certain areas, whereas administrator of the college will not need to have a qualification if she/he is experienced enough. Task 2 a) Select an organisation and describe the main physical and technological resources that are involved in the running of your selected business. Physical resources – this is the things that business can use to run their day to day activities includes machinery, buildings and facilities. For my chosen organisation The Manchester College, it is very important for them to use all the resources to run effectively. They are number of main physical resources which needs them to run the business. 1. Building and Facility Building of your business may play an important role as you might not think, it is very important for businesses to have to well presentable building as it is effective in many different way. For example in my country there is a bank called Coin and the building is round and gold coloured. Anyone who saw that building will know it is a bank and will go straight to it as it is located near the airport, foreigners will have to get their money changed before they take a taxi etc. I think the prettiest campus of The Manchester College is Openshaw and it has a lots of facilities that is available for students and staffs to use such as IT suites for multimedia students, an award winning training restaurant, workshop for construction, engineering and electrical students, hair and beauty salons etc. I think the facilities that are available for student and staffs are amazing and it will be very useful for students to use these to improve their knowledge on things that they are studying. 2. Materials and waste The need of materials will depend on the business type as they all use different things. For my chosen organisation they are likely to use papers, computers, printers, pen, pencil, projectors and all sorts of office equipment as they are small teachers’ offices. Businesses should keep a close eye on what they waste, if you do that it will help them to cut costs and work more environmentally friendly. 3. Plant, machinery and equipment Businesses spend thousands of pounds on equipment and machineries to work more quickly and efficient. It is essential for them to have them and an up to date one as it helps the business run smoothly. For example teachers at The Manchester College use projectors to make it more easier for students to read or see what the teacher is teaching, and we have a library with computers which students and staffs can use to do their work. 4. Security, insurance and emergency provision I believe The Manchester College follows the Health and Safety act as I’ve seen the fire exits and there were . Also they must have the policies and provisions if there is an event of fire, there must be a staff who are trained to lead the way or make way for people in that event to keep them calm and put them in the right direction, and the people who have come to study/work to the college should have had a training or at least shown the fire exits or false alarm to see if the fire alarm works and to people know what to do in that event. All the building must have insurance against things like this to ensure the building and the employee/customers are protected, so that in any case of accident the insurance company will pay for the person who is injured or pay money to the person’s family in the event of death. Technological resources- are not only computers and printers which can be treated as physical resources. There are four main areas: 1. Intellectual property This is the right to own ideas and have a right to concerning what happens to them, if the one of the staff has new idea that no one has the business can protect it from others to use it so that business will only benefit from this idea to make more profit or attract more people. For my college if one of the teacher/ advisor got a new idea of having a nursery on site which can be paid by day and any student/employee can give their child it would be a good and new idea as it enables students with children to study/work and easy to bring her child to the place they study/work, and the business protected it, only The Manchester College can use this idea to bring in more students. 2. Accumulated experience and skills This is an experience gained over a number of years when a person has come across lots of different issues to do with the job. There is a good side and not so good side by keeping employers for a very long time. Of course, it will be worth if the employee is the brilliant one, if so the level of experience will grow. Not so good side is if it the experienced staff is not handled carefully, it may result that you will have to pay more for them or give them a special condition whereas you can hire a new staff with the same or higher skills and pay low wages. For my college I think the employees are likely to stay longer and I think teachers are feel privileged when the student comes back to her/him to show what they have got out of their education that is gained from the teacher and college. 3. Software licences, patents and copyright I believe The Manchester College bought a license from Microsoft to use their Microsoft Office Pack as it will cost them cheaper than buying it individually and install them on computers which they have a hundreds and thousands of them. So it is enabling them to use it unlimited with a one off payment. Often it is allowed for businesses to do so, not for single person/public. Patents and copyright has always been tricky to protect or should I say difficult to prove the person who stole it, because people may copy the whole idea and change the name of it to pt it on the market, so apparently it is different as it has a different name and maybe slightly different, but if people see it they won’t even recognise or know the difference. I remember one girl was selling a hoody with the logo of the college without permission from the college back home, so the college found out and they fined her parents as she was not an adult herself. b) Explain how the management of human, physical and technological resources can improve the performance of your selected organisation. Human Resources Every activity is carried put by human at The Manchester College and other businesses, so it is essential for businesses to have the right source of people to work towards their main aims and objectives. They must improve/ update their Human Resources to work effectively. I believe that my college try to manage its human resource at the level of standard as the best to provide the better future and education for us the students, considering the highly professional staff they have in my college, they hire the best possible staffs with ability and interest to care for students, so that staff will have better understanding of what students needs, also they train their staff accordingly with the new technology’s or hire new staffs who have new skill which can be introduced to the other staff. To do those things there is department especially designed to do that job. Their main job role is to manage and control the employees in the college, meaning hiring a new staff, train the existing ones to improve their employer’s ability to have the best source of employees. To manage its staff successfully the college tries to keep the existing staff as it is beneficial for the college as longer the staff stays, college won’t have to advertise jobs and train them which costs money for them to do that, instead of spending money on new person who is starting as an entry level, the company invest in their people who have stayed with them on the long run so that the employee will feel that they belong there and work more harder. Team work is always important for organisations like Manchester College as it is very large organisation and everyone have to work as a whole to get the work done, to improve team performance organisation do things like group activity, staff meeting and staff day out to make them closer so that they work with each other more comfortably, if they work closely the organisation will benefit from the use of full staff performance and things will go quicker and smoother, so that they can move forward to their next objective. Physical Resource If the college have a good facility for students, it can attract more students and people would be looking to work for them as basic standard of facility needs to meet and higher would be an advantage. It also important for them to use these facilities with its full use and keeping them up to date as the things are developing very fast and things are getting out of fashion quickly. For example if the student had learned Microsoft Office 2003 in their IT class by the time they finish their studies and find work would be 2007 and he might struggle if the new employer has the newer version and he doesn’t know how to use it properly even though it is similar to the older version, he will not get the all the benefit that the software is offering. Technological Resource As the college uses a lot of paperwork and papers, it is crucial to save them as they need to be used for hard evidence, however I would like to suggest that teachers can send their assignment brief to student e-mails which college have provided for them it saves the trees and we are going to be use the e-mail which is one of the facility college improved last year and I think we are not making a full use of it and it feels it might be waste of money to have e-mail address and not using it, to motivate students to use their e-mail college can put their names instead of student number which will look more real and nice, and not allow to have an access to any other mail service in the library so that student have no choice but to use it properly. If we can do that we will reduce the use of papers and use the facility which we don’t use. Task 3 a) Describe the sources of internal and external finance, available to Barney’s business. There are two main ways that business can access financial resources: 1. Internal sources ( within the business) This is the money you can get within the business: Owner’s savings- I believe Barney has some money for himself if he is thinking to start a new business, because it’s the owners who are often invest in their company to cover the setting up costs. It might be the only source they available immediately for them as for sole traders like Barney, banks or other financial institution unlikely to offer a loan as there is too much risk involved, and if you have that kind of money it is really good for the business as you will not have to pay it back by monthly or pay an interest. Capital from profit- this will become available after the business set up and operating. Once they have run for certain time, they may make some profit to invest into the business to run or buy more stock or buy new machinery to grow the business 2. External sources (outside the business) There are number of different external sources that business can get money from to help them to set up or invest in. Banks- they can offer loans, overdrafts and business account to businesses but you will have to have a good business plan to get it. Loans are not easy to get and might not be a good option for small business as you must pay it back with interest in certain amount of time and if the company goes down the owner will end up with huge debt. The choice I would suggest is the overdraft for him as it is flexible and you won’t have to pay a penny unless it is used, there are some banks who offer interest free overdraft, if you can get it will be a win! Friends/Family- you can always seek for help from your friends and families and you can even offer them a share for return of their investment or just borrow some money from them to put towards the business if they are nice enough. I would say it is the best option of borrowing money as you don’t pay interest and it is your family they will not give you to court unless you run with their money. Government grants- these are available from the EU, national/local government. A grant is money you can receive as a business man; a good thing about it is that you don’t have to pay it back. If Barney falls under the age group of 18-30 he can get a low interest loan from Prince’s Trust. Task 4 (a) The purpose of budgets, and how they can be used to monitor and control the performance of Barney’s business, including, the monitoring of actual performance against budget and the use of variance analysis. Budget is a written plan with spending which will occur and a revenue that is need in the future to cover these costs. The purpose of it is it gives you clear understanding of what to expect to spend/receive in the future (coming year) to prevent or act any crisis before it happens. It also can be used as a communication between the employees to understand the objectives of the business and work towards it. For owners they can see how well their managers managing the budget plan and performance of them. Budgetary control 1. Set objective for Barney Objective for Barney could look like this * Do a business related course * Get information on government grants * Find any other fund that is available to him 2. Set a plan to how to achieve these objectives He can start of with: * Do a year course in business related or hair styling course to have a better understanding of how business operate * Design business plan to show it to the banks and to apply for government grants * Get advise from people who are in the same business as his to find out what needs to be done orderly * Do an online research on advise and support from government websites to collect necessary documents to apply for government grant * Hire someone to do research on the market things like where to open the salon, and what kind of people lives in the area, and what is the average income for people in that area to help to set a price etc. 3. Prepare the plan You should produce a budget plan to attach it with your business plan to show how much is going to cost what and how you can manage to pay for it etc and you should compare it with the actual figure to analyse the situation of what has gone wrong or right and then you can take some action to prevent it in the future and more experienced on the next budgeting. Task 5 a) Study the contents of the profit and loss account and balance sheet for Wansbeck Motors Ltd and give an account of the worthiness of the business by explaining the purpose of each element. Purpose of balance sheet- is important as it shows the value of the business. * Assets things that business own * Liabilities ( debts a business owns) * Equity (the amount invested in the business) Purpose of profit and loss account- it shows how much money business making and how much money they are losing and you can identify it by looking at the profit and loss account to do something about it.

Thursday, January 9, 2020

The Colonization Of Economic, Democratic And Industrial...

The overall reputation of the large Colonial Empires is that their interaction with other nations in order to colonise them, has negatively affected those colonised nations. This essay, however will argue that the colonisation of countries had positive effects and outcomes for both the Empire and the colonised countries themselves. It has been stated that the main aim of the colonial powers was conquest, expansion, seeking resources and trading these resources with other countries. While this has the markings to be an essay that focuses on the negative impacts of these aims, it will be discussing the positive side of the argument. That there is a positive relationship between the Empires and their legacies of economic, democratic and industrial effects on the colonised countries. These, as well the cross-cultural exchange that occurs during colonisation, had the foundation to build the modern world that we are currently living in. This essay will discuss how the various Empires were able to depart their ideas upon their colonised nations in such a way that there are long-term benefits that are being reaped from now prosperous and stable nations. The economic growth from colonised countries post-colonisation can and should be admired. The trade routes that are opened between countries are itself a mark of successful colonisation. The Portuguese colonies have had an increasingly positive impact on the country’s economic growth. The main source of economic advantage hasShow MoreRelatedScramble for Africa1841 Words   |  8 PagesAfrica’? In order to approach this essay question, my analysis will be divided into two parts. The first section will define what the scramble for Africa means. In the subsequent sections, I will refer to the case history of colonization of Africa by some European countries, the motives behind their actions and its consequences on Africa particularly. The scramble for Africa was described as the golden period of European expansionism in the 19th century. It was an age in which the continents of